Even as we embrace rapid progress and witness new discoveries in every sphere -  we are still faced with problems that are impacting the quality of our life, our surroundings and the environment. Most of this due to our own negligence and careless behavior. There is a growing concern about these issues among all, but what we need urgently is a collective action. THE RARE EARTH, as a media and design enterprise, is committed to voicing these concerns and bring about change through communication campaigns, so people and nature - in fact all life on earth can thrive.