Even as we embrace rapid progress and witness new discoveries in every sphere -  we are still faced with problems that are impacting the quality of our life, our surroundings and the environment. There is a growing concern about these issues among all, but what we need urgently is a collective action. THE RARE EARTH, as a social-eco enterprise, is committed to bringing about change through media, design and communication initiatives - so people and nature, in fact all life on earth can thrive.