Founded by media, design and development professionals THE RARE EARTH combines deep passion and knowledge of today’s most pressing issues with an impatience for results. Like you, we want to create change in our lifetimes. We understand that change alone isn’t enough. It has to be fast, measurable and lasting.

1PREM AMAN is a media designer, nonfiction filmmaker and a former journalist with more than three decades of rich media experience. Prem is now fully dedicated to designing Cause Campaigns that reach out and deliver messages for change. With a masters' degree in Mass Communications and Journalism and an MA in Hindi Literature, he worked as a print journalist for a few years before transitioning into electronic media. As a recipient of the prestigious Fulbright Scholarship, he pursued advanced academic studies in Television and Film direction at the Syracuse University in the U.S. As an awardee of the Commonwealth Media Fellowship, he underwent professional training at the BBC Television Center in London. A seasoned filmmaker, Prem has won numerous awards and accolades for a remarkable array of nonfiction films and campaigns that range across diverse themes and genres.  Linkedin 
aditiADITI SHAH AMAN is a Design professional & Social-Eco Entrepreneur with two decades of multidisciplinary Design and Social enterprise Management experience. Trained in Textile Design at National Institute of Design, and in Theatre Design in the UK, she is a former Charles Wallace India Trust (CWIT) fellow, an alumnus of Dasra Social Impact (DSI) and also a Goldman Sachs 10000 Women Entrepreneur alumnus of the Indian School of Business (ISB). Aditi has worked closely with Artisan producer communities at the grassroots as a Consultant for Design, Organization Development, Business Development and Fair trade. She brings in an acute understanding of Design and Product development for changing life-styles in contemporary markets, and is a staunch proponent of sustainable business practices that retain the human touch. Linkedin