We use the power of communication to make a difference – so people and nature all life on earth can thrive.
Mission
Our mission is to use persuasive communication to effect social change and promote healthy and sustainable behaviours that improve our lives and environment.
A world where awareness becomes action — where individuals and communities turn concern for social justice and environmental stewardship into lasting, large-scale change for generations to come.
People
Founded by media, design, and development professionals, THE RARE EARTH combines deep passion and knowledge of today’s most pressing issues with an impatience for results. Like you, we want to create change in our lifetimes. We understand that change alone isn’t enough — it has to be fast, measurable, and lasting.
Prem Aman
PREM AMAN is a media designer, nonfiction filmmaker and former journalist with more than three decades of rich media experience. Prem is now fully dedicated to designing Cause Campaigns that reach out and deliver messages for change. With a master’s degree in Mass Communications and Journalism and an MA in Hindi Literature, he worked as a print journalist before transitioning into electronic media. A Fulbright Scholar and Commonwealth Media Fellow, he trained at Syracuse University (TV/Film) and BBC Television Centre, London. His nonfiction films and campaigns span diverse themes and have won multiple awards.
Aditi Shah Aman
ADITI SHAH AMAN is a Design professional & Social-Eco Entrepreneur with two decades of multidisciplinary Design and Social Enterprise Management experience. Trained in Textile Design at the National Institute of Design and in Theatre Design in the UK, she is a Charles Wallace India Trust (CWIT) fellow, a Dasra Social Impact (DSI) alumna, and a Goldman Sachs 10,000 Women graduate (ISB). She has worked closely with artisan producer communities and champions sustainable, human-centred business practices.
Partners
We support people, communities, and organizations working for change. We design communication strategies and content to bring people together, raise awareness, and inspire action.
Contact
Connect with us. Together, we can make a better difference!.
THE RARE EARTH FOUNDATION
704 Aditya Landmark, Necklace Road Station Lane, Raj Bhavan Road, Somajiguda, Hyderabad 500082, Telangana, India
Website: www.therareearth.org Email: therareearth@gmail.com